WHY THECONTILLERY “ENGAGING CONTENT DISTILLERY” WAS CREATED

Before creating TheContillery, Arnaud Caplier was advising leading international brands on their digital strategy, as Managing Director for Digital at Omnicom Media Group.

He has clearly realized that the main evolutions of digital media - the shift from desktop to mobile, the growing role of social platforms or the automation of media trading – were leading to a considerable revolution in content distribution and production:

  • the media industry is moving from high cost, low frequency and interruptive content to low cost, high frequency and engaging content

  • a better audience engagement starts with better visual engagement

  • brands need help to understand which content will engage their audience.

WE USE ARTIFICIAL INTELLIGENCE TO TAKE YOUR VISUAL CONTENT STRATEGY TO THE NEXT LEVEL OF ENGAGEMENT

Armed with an extensive experience of innovation in data science, Arnaud was persuaded that the solution to address these new challenges is to use the unprecedented potential of Artificial Intelligence.

This led to the creation of TheContillery, a team of AI experts and social media experts combining their knowledge to become a acceleration agent dedicated to making brands succeed in the era of native content.

 
 

A TEAM OF DATA, ARTIFICIAL INTELLIGENCE, MARKETING AND SOCIAL MEDIA EXPERTS

 
 
Arnaud Caplier

Arnaud CAPLIER

CEO

Entrepreneur and innovator in data driven digital marketing

Role:
Business development

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Valérie Vax

Valérie VAX

COO

Product market fit and services marketing

Role:
Marketing and customer success

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David Pecchioli

David PECCHIOLI

CTO

Deep learning
and machine learning

Role:
Research and development

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Eric janvier

Eric JANVIER

CSO

Data science and marketing strategies

Role:
Customer managed services

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Jacques Obadia

Jacques OBADIA

CIO

Former professor of statistics at HEC

Role:
Algorithmic research

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