WHY THECONTILLERY “ENGAGING CONTENT DISTILLERY” WAS CREATED
Before creating TheContillery, Arnaud Caplier was advising leading international brands on their digital strategy, as Managing Director for Digital at Omnicom Media Group.
He has clearly realized that the main evolutions of digital media - the shift from desktop to mobile, the growing role of social platforms or the automation of media trading – were leading to a considerable revolution in content distribution and production:
the media industry is moving from high cost, low frequency and interruptive content to low cost, high frequency and engaging content
a better audience engagement starts with better visual engagement
brands need help to understand which content will engage their audience.
WE USE ARTIFICIAL INTELLIGENCE TO TAKE YOUR VISUAL CONTENT STRATEGY TO THE NEXT LEVEL OF ENGAGEMENT
Armed with an extensive experience of innovation in data science, Arnaud was persuaded that the solution to address these new challenges is to use the unprecedented potential of Artificial Intelligence.
This led to the creation of TheContillery, a team of AI experts and social media experts combining their knowledge to become a acceleration agent dedicated to making brands succeed in the era of native content.