Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web partnered with TheContillery, computer vision company that uses artificial intelligence to boost the impact of brands’ visual communication. Together we produced a detailed report giving data-driven insights for successful digital ad creatives.
The research analyses the performance delivered by over 5,000 automotive ads used in over 3,000 campaigns and provides creative insights intended to help marketers design visual assets and boost campaign performance.
For this study, Outbrain partnered with TheContillery to build a proprietary computer-vision model that processed thousands of visual elements to precisely detect and describe the visual attributes of an image that are influencing engagement and performance, such as car type, scene type, background, vehicle display and framing, car color, background color associations, contrasts, car body reflection, presence of people etc. The research also shows how performing visual attributes vary according to car models, power source types or geographies.
“Images are the currency of effective communication and have a strong impact on campaign performance” says Ayal Steiner, Vice President Advertising at Outbrain. “We are working with so many automotive brands around the world and this research provides a data-driven playbook for automotive marketers to create visual assets that perform better on the Outbrain platform”.
Arnaud Caplier, CEO of TheContillery added: “This joined research with our partner Outbrain shows how getting in depth understanding of visual attributes that are driving performance is becoming a major competitive advantage for brands.”
Link to the press review here.
Contact details:
Outbrain
Fernanda Negrini
Global Marketing Manager, Brands & Agencie
fnegrini@outbrain.com
www.outbrain.com
TheContillery
Shreya Motwani
Press queries
Phone: +33 1 88 32 99 34
Shreya.Motwani@thecontillery.com
www.thecontillery.com